Where should I stay in Seoul, South Korea, to truly immerse myself in the vibrant culture and dynamic atmosphere of this bustling metropolis? With the plethora of options available, ranging from luxurious high-rise hotels in the heart of Gangnam to quaint guesthouses nestled in the historic districts, how does one discern the most suitable area to reside? What factors should be prioritized, such as proximity to public transportation, the dazzling nightlife, or perhaps the eclectic food scene? Should I consider staying near iconic landmarks like Gyeongbokgung Palace, or would a more modern district like Hongdae, known for its youthful energy and artistic flair, be more appealing? Furthermore, how do seasonal fluctuations affect the accommodations, and what unique local experiences can be found in each neighborhood? In this global city, each area offers its own distinct charm—where does one begin to navigate this maze of options?