Should I use Google AMP? With the ever-evolving landscape of web development and user experience, this inquiry seems increasingly pertinent. Is AMP, with its promise of faster loading times and enhanced mobile usability, truly beneficial for the modern content creator? Could adopting this framework significantly augment my website’s performance, thereby improving user engagement and potentially boosting search rankings? Alternatively, do the constraints imposed by AMP—such as limitations on certain JavaScript functionalities and styling options—present considerable drawbacks that outweigh its advantages? Should one consider the audience’s needs and preferences when deciding to implement AMP? Moreover, how does AMP interact with the broader web ecosystem, especially with competing technologies like Progressive Web Apps? Ultimately, what are the long-term implications of embracing AMP for my site’s architecture and overall content strategy? These multifaceted considerations require careful deliberation and underscore the significance of making an informed decision. What aspects warrant the most attention in this context?