When contemplating the duration for which one should immerse their visage in cold water, several factors come into play. Is it merely a matter of personal preference, or do specific skin types necessitate different time frames? Furthermore, should one consider the ambient temperature or the underlying intention behind the cold-water exposure? For instance, are we seeking to invigorate the skin, reduce inflammation, or perhaps to awaken the facial senses? Each of these objectives could influence how long one would benefit from this practice. Additionally, is there an optimal number of repetitions or intervals to maximize the efficacy of this cooling technique? Could prolonged exposure lead to adverse effects, or might there be a threshold beyond which one experiences diminishing returns? How might the integration of additional elements, such as facial cleansing or hydration, affect the overall outcomes of this cold-water immersion? Delving deeper into these inquiries can provide valuable insights.