How long should I keep a clay mask on my face for optimal benefits? The allure of clay masks is undeniable, offering a plethora of advantages for various skin types. However, determining the precise duration for which the mask should remain on the skin can be somewhat perplexing. Is there a universally accepted timeframe, or does it vary according to individual skin conditions and the specific formulation of the clay being used? Some enthusiasts claim that a mere ten minutes suffices, while others advocate for extending this indulgence to twenty or even thirty minutes. Yet, could leaving it on too long potentially lead to adverse effects, such as dryness or irritation? Moreover, should I consider other factors, such as the humidity of my environment or the particular sensitivities of my skin? Ultimately, what is the ideal equilibrium between efficacy and caution in the application of clay masks? The quest for the optimal duration continues.